I guess the you demand commercials worked, because they have decided to take it to more screens. The little movie that could will now be opened 100 screens and I say yaaa! I like these little movies that try to be different, how about you guys?
This weekend was a big test for the mainstream appeal of ultra-low-budget horror movie “Paranormal Activity” as Paramount expanded it beyond midnight shows to play at all hours of the day in 160 theaters. Word-of-mouth and a marketing campaign that focused on Internet buzz paid off handsomely — “Paranormal” averaged a phenomenal $44,162 at each theater. That puts it in a virtual tie with with “Hannah Montana / Miley Cyrus: Best of Both Worlds,” a concert film that played only on pricier 3-D screens, for the highest per-theater average of all time for a movie playing at more than 100 locations.
For an updated list visit http://www.paranormalactivity-movie.com/theaters.html.
